Blood in
blood out
The Blood in Blood out project was started back in 2004 as a design research on Heraldry (creating coat of arms) and especially the part ‘Marshaling’: dividing crests. Football shirts were used to express this visual language in a new form and started to exhibit the collection of divided shirts internationally. The projects could tell stories within one or with more shirts together. Stories on rivalry, cultural connections, about relations between countries, cities, clubs and eventually of people.
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